…..to start was the hardest partJ 

Now it is getting better…..I have passed that. When I was starting to speak with people about WOW brands I realized that it is hard to say why you like a brand…It was much easier for everybody to what is not to like rather the other way around.

Imagine that your lover girl/boy is asking the question – “Why you love me?” Of course you can always answer with the usual –because you are beautiful, sexy, you are special, I need to see you every day……but which was the initial starting point is not so easy…maybe it was the first dinner or the first kiss. What is sure is that was different for everybody and same experience might be decoded in thousands of ways….that’s the beauty….

Enough with this….let’s share some of the thoughts:

Sorin likes Apple. The reason to be liked it mainly related to EASY to be used. It is not very complicated at all. Still, it is very stubborn…not willing to any ‘other platform’ that can make the life of the consumers even easier.

Max is enjoying using Google. Key reasons are speed, customization and interface. In general, Max is focused on product features rather that ‘emotion’ of a brand.

Florin likes Samsung. It is very much related to the level of quality provided for different products. But they are not leading the way…..they are happy to follow.

Adrian is delighted to drive his Mercedes. Why? Because of way that the engine is reacting, the comfort and….the social status perception.

If I will have to choose …it will be Barcelona, FC Barcelona………

They are still enjoying to PLAY. With all the money from the business that is now football….they didn’t loose that. I find this amazing refreshing…we can still believe!